What Is Website Copy and How to Create It
Website copy refers to all the text that fills your web pages — headlines, subheadings, service descriptions, benefits, process steps, and articles.
Well-written copy attracts visitors, builds trust, and motivates them to take action — sign up, make a purchase, or send a request.
You can write the copy yourself or hire a professional copywriter. The key is to understand your goal and what you want the content to achieve.
1. Define Your Goal
Before writing anything, set a clear goal.
For example, an online course instructor might want visitors to learn about their classes, schedule, and prices without needing to message them directly.
The purpose of the text is to help users get all the information and register on their own.
If a sentence doesn’t support that goal — remove it.
2. List Common Client Questions
Think about what your clients usually ask before purchasing a service:
- How does the course work?
- How long does it last?
- Can I pay in installments?
- Do I get a certificate?
Write down those questions and answer them in detail. Don’t worry about grammar or style at this stage — focus on clarity.
3. Write Freely
Let your thoughts flow. Pretend you’re telling a friend about your business.
You can even record your voice — it helps create natural, conversational text.
On your website, you’re essentially greeting your client — your tone should sound friendly and open.
4. Study Competitors’ Websites
Take a look at successful websites in your niche.
Which sections do they include? What do they prioritize at the top of the page?
Analyze and decide what fits your project. You might want to add something unique — like student reviews, videos, or an FAQ block.
5. Build a Wireframe
Once your ideas are ready, structure them — this becomes your website’s framework.
Think of it like building floors of a house: first the foundation, then the rooms.
Don’t rush — refine and adjust it as you go.
Example Website Structure
Let’s say you’re an online design instructor offering beginner-friendly programs.
You teach one-on-one and in small groups, with three main courses:
- Fundamentals of Graphic Design
- Mastering Figma
- UX/UI for Beginners
All classes are online with lifetime access and a certificate upon completion.
Your single-page website might include:
- Hero section with a clear offer and call-to-action button
- Course programs with prices
- How the learning process works
- Student reviews
- Frequently asked questions
- Contact information
6. Fill the Structure with Text
Avoid adding too many text blocks — less is often more.
If you have many projects or testimonials, highlight just a few key examples.
A designer or editor can later suggest where to add calls-to-action or extra sections.
Example of Copy for an Online Instructor Website
1. Hero Section
I’m an online instructor teaching design from scratch.
My courses help beginners and freelancers gain real creative skills.
If you’re ready to start your design journey, leave a message — I’ll help you pick the right course.
2. Course Programs
- Graphic Design Basics — 6 weeks, $120
- Figma for Beginners — 8 lessons, $90
- UX/UI Fundamentals — 10 lessons, $140
3. How It Works
Lessons take place online at flexible times.
After each class, you’ll get feedback and assignments.
Payments can be made per module or for the entire course.
4. Student Feedback
Add 2–3 testimonials with names and photos for credibility.
5. FAQ
Answer common questions about scheduling, preparation, and missed lessons.
6. Contacts
📞 +1 234 567 890
📧 info@site.com
You can also reach me on Telegram or WhatsApp.
Writing Rules for Web Copy
Keep it short.
People don’t read — they scan. Make every word count.
Use structure.
Break the text into sections, bullet points, and subheadings for easy reading.
Clarity beats creativity.
Simple, straightforward language works best online.
Think SEO.
Include key phrases users actually search for — that’s how they’ll find your site.
Use collaborative tools.
Google Docs is perfect for sharing and editing — keep all content in one document for easy teamwork.
💡 Tip:
The more details you share about your business, the more accurately your designer or copywriter can build your site prototype.
Good copy is the foundation of a strong, converting website.
